Responsibilities:

• - Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.).
• - Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
• - Optimize our marketing automation and lead nurturing processes through email, content, and social channels.
• - Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.
• - Manage the strategy and setup of all paid campaigns.
• - Create a systematic, process-driven approach to partner outreach and relationship management.
• - Monitor and report on costs and expenses, ROI, working metrics and KPIs to management team.
• - Working with senior leadership (head of businesses) and regularly report on progress made.